Do you want your small business to experience growth, so that one day it won’t be considered a “small” business? While you will need a product or service that is highly sought after, you will also need to provide this one key thing — excellent customer service! Without this, you’ll be making it harder for your business to grow.
1. Loyal Customers Are Key
Do you know why some customers remain loyal to a single brand or business? Of course it’s because they enjoy the product or service, but they choose you because of the customer service they receive alongside with it. When a customer feels like they’re appreciated, they’re more likely to purchase goods or services more frequently.
2. Saves You Money
Do you know how much a new customer costs (compared to an existing one)? The process of acquiring a new customer can cost up to 25 times more than retaining a loyal one. This statistic should make you appreciate your best employees that continue to get praised for providing excellent customer service. Showing appreciation via raises might cost money up front, but will help you in the long run when you look at your bottom line.
3. Helps You Compete With Large Brands
Do you know how to stay afloat when going head to head with big brands and businesses? Improve the buyer experience and customers will come to you for a good or service (if it’s comparable to the big brand). Being able to make personal connections with customers and making them feel appreciated takes the smallest amount of time and effort, but can pay the biggest dividends in the end.
Excellent customer service is the difference between a failing business and a thriving one. For businesses that provide customer service via the telephone, opt for a VoIP phone system armed with a long list of benefits for your business. To learn more or to schedule a free estimate, give us a call at (877) 385-6657.
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